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Friday, August 14, 2020 | History

3 edition of Research at the marketing/entrepreneurship interface found in the catalog.

Research at the marketing/entrepreneurship interface

Research at the marketing/entrepreneurship interface

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Published by Institute for Entrepreneurial Studies, University of Illinois at Chicago in Chicago .
Written in English


Edition Notes

Proceedings of the Research Symposium on Marketing and Entrepreneurship held in Boston, 1993.

Statementedited by Gerald E. Hills, Sumaria T. Mohan-Neill.
ContributionsHills, Gerald E., Mohan-Neill, Sumaria T., University of Illinois at Chicago. Institute for Entrepreneurial Studies., University of Illinois at Chicago Symposium on Marketing and Entrepreneurship (1993 : Boston), Research Symposium on Marketing and Entrepreneurship (1993 : Boston)
The Physical Object
Pagination313p.
Number of Pages313
ID Numbers
Open LibraryOL16771294M
ISBN 10188405806X
OCLC/WorldCa36163060

The most common features of entrepreneurial marketing include innovation, risk taking, and being proactive. Entrepreneurial marketing campaigns try to highlight the company's greatest strengths while emphasizing their value to the customer. Focusing on innovative products or exemplary customer service is a way to stand out from competitors. Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus far proved exciting and thought provoking, and critical thinking has progressed journal stands at the interface of research in marketing and entrepreneurship.

Members of the department participate in two international research programmes: Contemporary Marketing Practice; Marketing in the 21st Century; They have strong international links to the Service Science, Management and Engineering (SSME) initiative, which involves a number of research centres at leading international business schools and industry participants such as IBM, Microsoft and HP. Add your e-mail address to receive free newsletters from SCIRP.

Marketing and Entrepreneurship Tips & News on Social Media Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Growth Hacking, Branding, Start-Ups and more. Entrepreneurship and marketing are intimately related. This article examines their relationship from three perspectives, the market process perspective, the marketing perspective, and the perspective of the entrepreneurial firm. These provide complementary insights into the connections between the two concepts. The article briefly considers definitions of entrepreneurship and by:


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Research at the marketing/entrepreneurship interface Download PDF EPUB FB2

Research at the Marketing/ Entrepreneurship Interface Editors Fabian Eggers Menlo College Sussie Morrish University of Canterbury Hugh M. Pattinson Western Sydney University Gerald E. Hills University of Illinois at Chicago - Emeritus COSPONSORS American Marketing Association Entrepreneurial Marketing SIG Babson College Menlo College.

Marketing/ Entrepreneurship Interface Fabian Eggers Zubin Sethna Research at the Marketing/ Entrepreneurship Interface Editors Advertising Research, November-December, pp 7 Blue Book.

Entrepreneurial Marketing-The Interface between Marketing and Entrepreneurship: A Qualitative Research on Boutique Hotels December European Journal of Social Sciences 26(3) Purpose – The first issue of Journal of Research in Marketing and Entrepreneurship discusses methodologies for research at the marketing/entrepreneurship interface (MEI) in the years between.

This is the first scholarly book to discuss and conceptualize the interface between marketing and entrepreneurship and to provide numerous research opportunities on truly important issues.

At a time when the marketing discipline is increasingly criticized for too little attention to important topics, this book offers a path for the researcher Cited by: Get this from a library. Research at the marketing/entrepreneurship interface: proceedings of the UIC Symposium on Marketing and Entrepreneurship.

[Gerald E Hills; University of Illinois at Chicago.; United States Association for Small Business and Entrepreneurship.;]. This chapter discusses the importance of entrepreneurial marketing for a new or growing company.

In this chapter, the concepts of entrepreneurship and marketing are explained, followed by a discussion of their interface. Then the concept of entrepreneurial marketing and the differences and similarities of traditional and entrepreneurial marketing are presented.

The chapter Author: Robert D. Hisrich, Veland Ramadani. This is the first scholarly book dedicated to the interface between marketing and entrepreneurship and to providing numerous research opportunities on truly important issues. At a time when the marketing discipline is increasingly criticized for too little attention to important topics, this book offers a path for the researcher who wants to.

Get this from a library. Research at the marketing/entrepreneurship interface: proceedings of the University of Illinois at Chicago Symposium on Marketing and Entrepreneurship.

[Gerald E Hills; Harold P Welsch; Raymond W LaForge; University of Illinois at Chicago.; American Marketing Association.;]. Research in the field of Entrepreneurial Marketing (EM) has been growing steadily since the annual conference on ’Research at the Marketing/Entrepreneurship Interface’ was introduced in North America in There is evidence to testify to the fact that new business ventures face several specific marketing challenges that cannot be dealt Author: Nickanor Amwata.

In the late nineteen eighties, Hills proposed that marketing scholars should pay far more attention to entrepreneurship and the smaller enterprise. He founded an annual research symposium and associated proceedings published under the title of Research at the Marketing/Entrepreneurship Interface.

The symposia and proceedings still flourish and both the Academy of Marketing in the UK and the Author: John Day. Hills, Gerald and Singh, Robert P., Research at the Marketing/Entrepreneurship Interface (). University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in by: Interfaceisdefinedas1):"aplaneorothersurfaceforminga commonboundary oftwo bodies or spaces, 2): the boundarybetween two phases in a heterogeneousphysical-chemicalsystem.", Webster'.

Even though research into the relationship between marketing and entrepreneurship is still relatively young, the subject has thus far proved exciting and thought provoking, and critical thinking has progressed rapidly.

The journal stands at the interface of research in marketing and entrepreneurship. Coverage may include, but is not limited to. This e-book download was originally published as 'Qualitative Research at the Marketing/Entrepreneurship Interface', Qualitative Market Research Volume 7, Issue 3.

OverDrive (Rakuten OverDrive) Borrow eBooks, audiobooks, and videos from. Purpose – The first issue of Journal of Research in Marketing and Entrepreneurship discusses methodologies for research at the marketing/entrepreneurship interface (MEI) in the years between andbased on the published symposia proceedings (the “ Blue Book s” edited annually by Gerry Hills with others from ).

The purpose of this paper is to consider research at Author: Audrey Gilmore. – The first issue of Journal of Research in Marketing and Entrepreneurship discusses methodologies for research at the marketing/entrepreneurship interface (MEI) in the years between andbased on the published symposia proceedings (the “Blue Books” edited annually by Gerry Hills with others from ).

The purpose of this paper is to consider research at the MEI and Cited by: Hills, Gerald E., Claes M. Hultman, David J. Hansen, Javier A. Monllor (), “The Marketing/Entrepreneurship Interface: Revisited and Future Directions” presented at the Entrepreneurship-Innovation-Marketing Interface Symposium, Karlsruhe, Germany.

The interface between these disciplines, the Marketing and Entrepreneurship Interface (M/E Interface), has been researched for 30 years and is now becoming an established research area with outlets in both marketing and by: Marketing-entrepreneurship interface.

Marketing is considered as one of the oldest and most studied disciplines in business administration, whereas entrepreneurship is one of the newest and most growing fields. The easiest way to understand the concept of “entrepreneurial marketing” is to begin by understanding the terms “marketing Cited by: 1.

Downloadable! The marketing - entrepreneurship interface at corporate level has generated many debates and studies in the last two decades, both in marketing and entrepreneurship fields. Certain elements of marketing orientation and approach may be used in the development of entrepreneurial processes, while entrepreneurial orientation and behaviour enhance the marketing performance of a.Marketing the SME: Innovation and Approach xi The Nature of Strategic Alliances Governance Typologies Synergy Emergent Concept 3: SME Image Paradigms Human Resources Management Strategy Strategic Objectives Analysis of Data in Fulfilment of Research Objective 3: Descriptive.Entrepreneurial Marketing (EM) is a concept that was developed at the interface between two sciences – marketing and entrepreneurship – almost thirty years ago.

While Marketing-Entrepreneurship Interface (MEI) has attracted researchers not only from marketing .